Creative Direction | Product Design
Through the satirizes longstanding conventions and vanity, this capsule collection recontextualizes motif and uniformity to develop new discourses on garments and their purpose.
With each look highlighting different aspects to consumer conventions, the collection challenges the notion of intention within clothing.
Director/DP - @hayden.koh
Creative - @_kennethsong_
Talent - @jordannoaire
Producer - @leahwng
Composer - @mollie.guest
Editor - @christineeahnn
Colour - @hayden.koh
Special thank you to @tonyskuji @_hugo.hum
Creative - @_kennethsong_
Talent - @jordannoaire
Producer - @leahwng
Composer - @mollie.guest
Editor - @christineeahnn
Colour - @hayden.koh
Special thank you to @tonyskuji @_hugo.hum
