Installation Design | Project Management
Working in collaboration with Dana Owaida, Benji Agbeke, Arwa Hussain, Avery Medina and Sabrina Elewa, we conceptualized a branding concept for Adidas to be implemented at their Queen St West location.
Preserving the rich cultural history of the Adidas Forum and Superstar, the campaign encompassed a storefront installation, in store activations, and an adjacent marketing campaign to push the idea of creating your next.
Ranging a vast array of omni-channel approaches, the concept pushes self expression and personal imprint upon the shoes, honouring what's come before, with you the wearer deciding its next steps.
