Creative Direction | Product Design
The Pleasure Joyride Capsule further expands the brand ethos of Mundane Valley tying the campaign and garments back to a satirical approach to utility and the outdoors.
With functionality at the forefront of the capsule, each garment is designed with considerations towards a meticulous attention to detail in both graphic assets and garment finishings.
Campaign Video:
Co-Directors: @jxsonsoung @hayden.koh
DP: @hayden.koh
AC: @katesjpgs
Talent: @sabrinaw3nn3k3rs @_mikog
Creative Direction: @_kennethsong_ @griffenlee_
Production Coordinator: @_andrewleung
Grip: @katesjpgs
Colourist: @_hugo.hum
Graphics: @caicruzada
Editor: @hayden.koh
Special thanks to @_dsong
DP: @hayden.koh
AC: @katesjpgs
Talent: @sabrinaw3nn3k3rs @_mikog
Creative Direction: @_kennethsong_ @griffenlee_
Production Coordinator: @_andrewleung
Grip: @katesjpgs
Colourist: @_hugo.hum
Graphics: @caicruzada
Editor: @hayden.koh
Special thanks to @_dsong
